privacy policy

01information we collect

We collect the following categories of information:

• Account Information: Name, email address, and profile details you provide when registering
• TikTok Data: Public profile information, follower counts, engagement metrics, and content data accessed via TikTok's API with your authorization
• Communication Data: Messages and correspondence between you and Lifinity through the Platform
• Usage Data: Pages visited, actions taken on the Platform, browser type, IP address, and device information
• Campaign Data: Information related to collaboration agreements, content deliverables, and campaign performance

02how we use your information

We use the information we collect to:

• Operate and improve the Lifinity Creators platform
• Match creators with relevant brand partnership opportunities
• Send collaboration invitations and manage campaign communications
• Analyze creator audience demographics and engagement for campaign planning
• Comply with legal obligations and enforce our Terms of Service
• Prevent fraud and ensure platform security

We do not sell your personal information to third parties.

03tiktok api data use

When you connect your TikTok account to our Platform, we access data through TikTok's official API in accordance with TikTok's Platform Policy. Specifically:

• We access only the data scopes you explicitly authorize
• TikTok API data is used solely for creator discovery, campaign coordination, and outreach purposes
• We do not store TikTok API data longer than necessary for the stated purposes
• You may revoke our access to your TikTok account at any time through TikTok's app settings

Our use of TikTok API data complies with TikTok's Terms of Service and Developer Policies.

04information sharing

We may share your information with:

• Service Providers: Third-party vendors who assist in operating our Platform (hosting, analytics, email delivery) under strict confidentiality agreements
• Legal Requirements: When required by law, subpoena, or other legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with advance notice to affected users

We do not share your personal information with advertisers or unaffiliated third parties for their marketing purposes.

05data retention

We retain your personal information for as long as your account is active or as needed to provide services. If you request deletion of your account, we will delete or anonymize your information within 30 days, except where we are required by law to retain certain records.

06your rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Opt out of certain communications or data processing activities

To exercise these rights, contact us at privacy@lifinityrx.com.

07cookies and tracking

We use cookies and similar tracking technologies to:

• Maintain your session and preferences
• Analyze Platform usage and performance
• Improve user experience

You may disable cookies through your browser settings, though this may affect Platform functionality.

08security

We implement industry-standard security measures to protect your information, including encrypted data transmission (HTTPS), access controls, and regular security reviews. However, no method of transmission over the Internet is 100% secure.

09children's privacy

The Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately.

10california privacy rights (ccpa)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact us at privacy@lifinityrx.com.

11changes to this policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the effective date. We encourage you to review this policy periodically.

12contact us

If you have any questions or concerns about this Privacy Policy, please contact: